One commercial that I've seen a number of times, now, that's been really getting on my nerves is the commercial for Mirena. You can watch the ad there, too. Mirena is an IUD, is 99.9% effective, and lasts for up to 5 years. It's also, apparently, for women who "have had a child" and "are in a stable relationship". When you click on the "Who can use Mirena?" under their FAQ, it tells you:
Mirena is appropriate for women who:
Have had at least one child
Are looking for an effective, reversible form of birth control that's easy to use
Are in a mutually monogamous relationship
Now, my initial reaction was to be annoyed by this. It's the same problem that women who want to get surgically sterlized face- they're basically being told that, if you don't have kids yet, you're not the right person for longterm or permanent birth control. Still, I thought, there might be a reason... after all, pregnancy does alter your body, so maybe there was a reason?
So, I checked the World Health Organization's Medical eligibility criteria for contraceptive use: Intrauterine devices page. A little research, and I learned that Mirena is classified as LNG-IUD. So, we take a look at the Parity section- that is, have you had children or not- and what do we find? If you're parous, you're rated at 1. That's good. It means that you are very eligible. If you're nulliparous- have not had children- you're rated a 2. Which is still very good, especially when you read the evidence note:
Evidence: There are conflicting data regarding whether IUD use is associated with infertility among nulliparous women, although recent, well-conducted studies suggest no increased risk.
(Also: They have a section for Romacing the Bedroom? Ugh)
So, yeah, I still find it annoying. But, I'm willing to admit that I'm coming to this with limited understanding of all of the medical stuff. Is there legitimate reason why a woman having multiple partners shouldn't use an IUD?
Moving on: Burger King has a new ad where they show what happened when they had one of their locations stop serving the Whopper. To quote the commercial- people freaked. It was "Whopper Freakout". Which is fine, if stupid. After all, if McDonalds stopped serving the Big Mac or Happy Meals, you'd likely get a lot of people saying things like "This is stupid. That's crazy." etc.
Near the end of the video, they give people the wrong burgers and act like it's the customer's fault. Which, of course, pisses them off. They see this as evidence that people just have to have the Whopper. I see it as evidence that customers don't like to be treated like idiots and want to receive the things that they paid for. I suspect if I went to McDonalds and served a Whopper instead of a Big Mac, people would get pissed, too. But, whatever.
You can see the part that really has me annoyed and confused at 4:30.
"If Burger King doesn't have the Whopper, they might as well call themselves Burger Queen."
I mean... what does that even really mean? Burger Queen? Like, what, if Dairy Queen started serving a shitty burger covered in Thousand Island dressing they'd become Dairy King, but since they don't, they're just a Queen? It's obviously meant as an insult, but I just don't understand what the insult is supposed to imply- Whoppers are manly and if you don't have them you're a girl?
I guess it's convenient that I think Burger King is shite anyway.
A commercial I did like, though, was the Mr. T spot for World of Warcraft. No feminist analysis, it's just him talking about his Night Elf's mowhawk or something like that. And when the devs try to tell him that there aren't mowhawks, Mr. T yells at them. I bet he pities the fools. It made me laugh. *shrug*